Cebu Real Estate Developer Unveils Projects to Address Different Segments
Fast diversifying Cebu Landmasters, Inc. flexed its capacity to address specific market needs with a high-end real estate project in Cebu, a mid-market development in Davao, both launched last month, and economic housing projects in Cebu and in Dumaguete City to be launched this April.

The four real estate projects seek to boost the local developer’s market leadership in Metro Cebu and expand its presence in the entire Visayas and Mindanao region where it targets to be a dominant player in three years.

The Cebu project called 38 Park Avenue is located in a 1.17-hectare property in Cebu IT Park. It is a 38-storey high-end development offering 745 residential units, a retail plaza and a future office building. Masterplanned by global designers, the property will give residents an experience of the New York lifestyle with first-class facilities and amenities.

Mesa Tierra Garden Residences, the developer’s first foray in Davao, is a 22-storey residential condominium located in E. Jacinto St., Davao City. The project was already 80 percent sold in less than a month of selling. It will have 694 units and garden-inspired features and amenities, following the success of its mid-end residential condo development called Mivesa Cebu.

Casa Mira, on the other hand, has been Cebu Landmasters flagship economic housing brand offering vertical and horizontal projects. Casa Mira South in Cebu, City of Naga and Casa Mira Coast Dumaguete will offer two-storey townhouse units from 36 sqm to 66 sqm in gated subdivisions with clubhouse amenities and more. Casa Mira South will offer approximately 3,200 units in three phases while Casa Mira Coast Dumaguete will offer 550 units.

Cebu Landmasters is currently the leading local condominium developer in Metro Cebu. It enjoys an 11 percent market share of the total supply of condominium units in the metropolis.

Founded by real estate industry veteran Jose Soberano III, its president and CEO, Cebu Landmasters started with a 213-unit economic housing project called San Jose Maria Village in Balamban south of Cebu in 2003. From purely horizontal residential developments, the company ventured into vertical, mixed-use office developments and diversified into the various segments of the property market.

Today, the company is present in the socialized, economic, mid-market and high-end segments catering to all types of budgets, and consistently delivering best value. 38 Park Avenue, which belongs to the high-end segment, sells units starting at P2.8 million for studios, while Messa Tierra starts at P1.8 million for mid-market price range. The Casa Mira units in Cebu and Dumaguete City at start at P1.1 million for economic housing.

Being a homegrown player, Cebu Landmasters enjoys an advantage over other big players because of its familiarity with local communities, allowing it to choose the best locations, suppliers and dealers. This also gives it the capacity to tailor-fit its projects to the needs and preferences of Vismin buyers.

Cebu Landmasters sells faster than its peers in Cebu and enjoys a quick take-up. Ninety-six percent of its completed projects have been sold out. Its mid-rise condominium format Mivesa Garden Residences and its economic housing brand Casa Mira Linao in Cebu both sold out in less than three months.

Manila Bulletin | April 17, 2017

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Landmasters Raring to Expand in Vismin
FOLLOWING its announcement of an initial public offering (IPO) this May, Cebu Landmasters Inc. (CLI) is gearing up for a stronger presence in the Visayas and Mindanao.

Jose Soberano III, CLI president and chief executive officer, said the company intends to expand in Iloilo, Dumaguete, and Bacolod in the Visayas and Cagayan de Oro City and Davao City in Mindanao.

“My goal is to become the preferred real estate company in the Visayas and Mindanao by 2020. But we hope to go further than that,” said Soberano in an interview at the sidelines of the blessing of the clubhouse of Velmiro Heights, a mid-market subdivision in the town of Minglanilla.

By May this year, CLI said, it plans to raise as much as P3.8 billion from its IPO. CLI, Soberano pointed out, is the first real estate developer from Cebu to apply for an IPO, and he hopes to inspire other Cebu companies to go public as well.

Part of the plan is to sell 505 million common shares with an overallotment option of 75 million shares at a price per share of up to P6.56. This will bring into public hands around 34 percent of the company’s total equity.

Ready to diversify

CLI has tapped BDO Capital as sole issue manager, and as joint lead underwriter and joint bookrunner with BPI Capital.

Soberano said that CLI’s current portfolio is strongest in the mid-market residential segment, but it is also expanding its premier-market projects. Those include the mixed-use 38 Park Avenue in Cebu IT Park, a consortium with five property players, slated to be launched on March 9.

He said he also intends to diversify the company’s projects to include expanding office spaces as well as hospitality and commercial developments.

In January, Soberano said that CLI will be investing P12 billion over the next three to five years for its projects in the Visayas and Mindanao. At present, the developer has 25 projects where more than 80 percent is classified as residential developments, 13 percent being office spaces, and the rest in hotel developments.

The company said the plan is to have a balanced mix of residential and commercial projects.

Some of the company’s brands include Velmiro Heights, a mid-to-high subdivision project in the town of Minglanilla in Cebu, which is also slated to be launched in Cagayan de Oro and Iloilo within the year.

Its other brands include Casa Mira, Mivesa, and Midori.

By JEANDIE O. GALOLO | Sun Star Cebu | February 27, 2017

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Cebu LandMasters to Invest US$241 Million in 2017 Expansion
PHILIPPINES – Cebu Landmasters Inc (CLI), the top Cebu-based developer with the second highest market share of residential condominium units in Cebu, is projecting an investment amounting to Php12 billion (US$241 million) to finance its expansion plans in the Visayas and Mindanao this year.

CLI Chairman and Chief Executive Officer Jose R. Soberano III disclosed during a press briefing that the amount will finance new projects in the cities of Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo and Dumaguete.

Ranked the leading developer based in Cebu by CBRE Philippines (Santos Knight Frank), Cebu Landmasters registered sales of Php2.18 billion in 2016 alone from its developments during the year.

Its current projects include residential condominiums and subdivisions in the city and province of Cebu, catering to all economic segments: office buildings and a mid-market residential condominium project in Cagayan de Oro.

In 2015, CLI also partnered with The Ascott Limited, the world’s leading international serviced residence operator-owner, to establish Citadines Cebu City, CLI’s first hotel venture, which will open by 2019 with 180 apartment units.

Soberano explained that the high growth rates in key VisMin cities, ranging from 8.7% to 10.7%, is driving the firm’s expansion into the cities of Iloilo, Dumaguete, Bacolod, Davao, and Cagayan de Oro in 2017.

CLI plans to bring its flagship economic housing brand called Casa Mira Cebu, priced between Php800,000 to Php1.5 million, to Iloilo, Dumaguete, Bacolod and another one in Cebu this year.

Cebu LandMasters Delivered 11,000 Units Since 2003

Prior to its successful higher-end residential Cebu condominium developments in Cebu IT Park and its environs, CLI built its track record on affordable and mid-cost housing delivered on time with attractive amenities and in highly accessible locations near the province’s booming industrial sites.

Since its founding in 2003, CLI has delivered about 11,101 units in various stages of construction encompassing over 25 projects. All finished projects are all sold out before its completion.

In Davao City, CLI is launching this quarter a mid-market condominium, priced from Php76,000 to Php110,000 / square meter in one bedroom and studio formats.

In 2013, the firm launched 600 units of similar sizes, features and price points in Cebu City that sold out in a record three months. In Cagayan de Oro City, over 500 units of this category sold out in less than a year.

Cebu Landmasters to Launch Mid-Market Subdivision in CDO

Having built a track record in Cagayan de Oro, Cebu Landmasters plans to launch in Q2 2017 its second development in CDO, a mid-market subdivision of 6.6 hectares.

Cebu Landmasters will also tap the more affluent market in Cebu City with 38 Park Avenue Cebu, a high-rise, top-class, New York-inspired residential condominium over a retail plaza and open park at the Cebu IT Park.

Soberano also announced more developments in Cebu, including the start of new phases of existing mid-end and high-end residential condos and the launch of a mixed-use project in AS Fortuna in Mandaue City, Cebu.

“We believe our growth story is the result of a keen understanding of the VisMin market, which is highly focused on getting the best values. In all our projects across all segments, the values arising from a good location, timely delivery and competitive pricing have helped us sell out our projects quickly. In fact, all our projects have sold out before completion,” Soberano said. –

By Business News Asia – February 2, 2017

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